YouTube has revamped Shorts monetization with a new 45% ad revenue sharing model for creators. This change replaces the previous Shorts Fund with more transparent earnings based on performance.
Creators earn 45% of ad revenue generated from their Shorts, with revenue pooled and distributed based on total views. This promotes consistency over sporadic viral hits for sustainable income.
Eligibility requirements have been lowered to 500 subscribers and either 3,000 watch hours or 3 million Shorts views in 90 days. This makes monetization accessible to smaller creators.
Additional monetization features include Super Thanks for fan tipping and product tagging for affiliate revenue. These options help creators diversify their income streams beyond advertising.
The new model aims to make monetization fairer and more appealing for small and mid-sized channels. It responds to competition from platforms like TikTok and Instagram Reels.
